Grand Piano on Main Square, Obertauern, Austria

The Beatles, 50th anniversary of HELP!, Obertauern, Austria
On the main square of Obertauern marketing installed a replica of the grand piano of the movie HELP! by The Beatles. This one is made of stainless steel and will last for generations to come. Yet it is uncertain where it will remain after the celebrations in March 2015. You may touch it without risk. It doesn't work, anyway. Yet the communciation strategy here is just the same: don't ask, don't tell, what this is all about.